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Alicia Forest's Articles in Internet Marketing
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Simple Product Creation
Once you've figured out your niche (or you've at least narrowed it down significantly), it's time to figure out what problems they are struggling with, and what they want by way of solutions. Remember, if you will only ask your market, it wants to help you create the products it wants to buy!
Create a Powerful Vision
In the Client Abundance coaching programs, we work on implementing several strategies that are designed to PULL your business forward, almost effortlessly. One of those strategies is creating a powerful vision for your business.
Time Management Tips for Busy Businessowners
"I don't know you how do it, Alicia...with two little ones to care for and so few hours in the day to actually focus on your work. Somehow you manage to write your weekly ezine, hold a bunch of teleseminars each month, run your 10-week group coaching program, AND be creating and promoting new offers and new products all the time.
Why You Should Consider Pay-Per-Click Advertising for Your Business
Would you like to bring targeted traffic to your website in as little as 15 minutes? Then you should learn about pay-per-click (PPC) advertising, especially if you are starting to optimize your website for the search engines.
How to Make Your Email Promotions Sell More
Just like writing a sales page for your product, program or service, writing successful email promotions can be easier than you think. There's a science to it, more than an art, and to get you started, I'd like to share a tested formula for you to follow.
4 Simple Steps to Starting Your Affiliate Program
I was one of those online businessowners who was hesitant to add an affiliate program to my business building efforts. But once my clients and customers starting asking me if I had one that they could join, I knew it was time to bite the bullet and conquer this particular piece of technology.
Leverage Your Time & Talent to Help More People & Make More Money
When I first went into business for myself seven years ago as a marketing and public relations consultant, I struggled with setting my fees. Even though I had been making a good salary working for someone else in this capacity, at first I found it difficult to set my fees at what they truly were worth.
Build Your List Fast via Interviews
Did you know that one of the quickest ways to draw attention to your business is by conducting interviews of people in your niche whose name is familiar to your target market?
How to Increase Your Sales BEFORE You Launch Your Product or Service
If you're following the marketing & product funnel business model that I teach, you're likely getting good sales from every offer you're making to your market. If you'd like to increase those sales numbers, however, there are several strategies you can implement to do so, starting with before you even put your product, program, or service out there.
To Niche or Not to Niche
Are you like many enterpreneurs who are afraid to choose a niche for your offerings? I know there can be the fear that you're limiting your business if you narrow your niche down too much, but that simply isn't true.
3 Steps to Driving the Right Traffic to Your Website
One of the biggest challenges many of my clients have is getting enough visitors to their websites. And not just any visitors, but the right kind of visitors - the ones who are high quality prospects for you.
Is Your Website Working For You?
A question I often ask my target market is, "what's your biggest challenge with building your business online?" And one answer I get frequently is this: How do I make my website earn money?
When Doing Less IS More in Your Business
Are you working too hard in your business? If you're an entrepreneur, you probably are, especially if you're in the early stages of your business building. And you're not alone.
5 Easy Ways to Always Give Your Niche Something New
"Do I always have to come up with something new?" This is a question I get asked often by my private clients, and the answer is a resounding YES, if you want to continue to grow your business.
What's Your CFO (Compelling Free Offer)?
One of the reasons I love the business model I teach is because it effortlessly PULLS clients to me. I never have to chase them or worry about having as full a roaster as I want. The first step in making this happen is creating what I call your CFO - Compelling F.r.e.e. Offer.
Who Are Your People (aka Your Niche)?
Are you afraid to choose a niche for your product or service? Are you afraid that you'll be limiting your business if you narrow your niche down too much? If you answered yes to either of those questions, you are not alone. Lots of new business owners struggle with this issue.
Turn Your Competitors into Collaborators
Do you get discouraged or stuck in building your business because you think there's too many others to compete against in your niche? A lot of solo business owners feel this way, especially when they are first starting out.
4 Easy Steps to Leveraging Your Articles
Writing valuable content-rich articles for your target market and submitting them to article directories and other publishers is one of the best ways to market your business, become known as an expert in your field, and add subscribers to your list.
6 Proven Ways to Fill Your Teleseminars
Teleseminars are a great way to make some quick cash, or give one of your current offerings a boost in sales. Of course, in order for that to happen, you need to fill them!
5 Simple Steps to Adding Offline Marketing to Your Online Business
Taking my struggling consulting business online and following the business model I now do turn everything around for me, financially and otherwise. So when I started hearing from my mentors that I might want to add some offline marketing tactics back into the mix, I was hesitant to say the least.
6 Ways to Optimize Your Opt in Page
Building a responsive, high-quality list of email subscribers is the key to leveraging your marketing time and increasing your income.
How to Triple Your Subscriber Rate Using Co-Registration
If you're currently using an ezine as a way to build your list, and you're frustrated with the trickle of new subscribers you get each month, then you'll want to seriously consider using co-registration as a way bump those numbers up significantly.
5 Keys to a Viable Niche
Every niche has struggles and challenges. In order for you to build a viable business within that niche, they have to have problems that they really want solved. This article gives you 5 keys to look for to decide if a niche is a viable one for your business.
5 Real-Life Lessons in How to Get More Clients
The following article is a true story and a true lesson in how to get more clients for your service-based business the easy way - by making it easy for your clients to sign up!
How to Do a Simple Split Test to Increase Your Sales
Clients often ask my opinion about whether or not I think something (a new product, a certain price point, a sales page) will work for their business online. My typical response? "Test it and see!"
How to Use Teleseminars to Find Out Exactly What Your Niche Wants
Basically, there are two things that must be in place before any of your offerings can be successful (read: profitable). One is that it must be designed for a niche and the other is that is must solve a problem that your niche wants solved. Though I may be stating the obvious, many times we create what we think our niche NEEDS instead of what it WANTS.
Time Management for Busy Businessowners
Over time, I've figured out how to get the most important things done while still being able to focus the majority of my time on my family (after all, that's one of the reasons why I went into business for myself in the first place). Here are the top three things that are working for me right now:
Your Online Business Sales Cycle
Creating a profitable business online is a process, just like creating any other business. Regardless of what it is that you're offering, your cash flow is based on your sales. Once you know and implement the online business sales cycle (which anyone can follow), you'll be able to create consistent cash flow for your business, too.
Need-to-Know Info for Your Email Lists
Whether you're publishing an ezine, sending an ecourse, posting to a blog, or building an email list of clients and customers in another format, there are a few things you need to know to make sure that you're complying with the legal aspects of sending email as well as for making your list-building efforts that much more effective.
Using Pain or Pleasure in Your Marketing
As humans, we tend to seek pleasure and avoid pain. The same holds true in your marketing. If you can touch upon your target market's pain, address what it is that they are most struggling with, and offer the solution to them - well, it's a winning formula every time.
Easing the Nervous Buyer
After you've worked hard to put your product or program together, and spent the time and effort to write a compelling sales page for it, you don't want to lose your potential customer or client right at the moment they are sitting there with credit card in hand - at the order link or order form. Here's a checklist of 6 ways to make sure that doesn't happen:
Your Free Taste Promo Checklist
One of the most effective ways of getting people to discover and try your products or services is by offering a Free Taste - which is just that, a taste of what it is that you offer. Free Tastes come in many forms: an ezine, an ecourse, an audio program, a special report, etc., and they are obviously free.
What You Need to Know Before Hiring a Copywriter
There are a two main reasons why I think small business owners like you and I need to learn how to write our own effective copy. One is because it's one of the most expensive tasks to outsource and the other is that no one knows your business better than you.
Getting Started Online the Easy Way
On two different teleseminars this week, the same question was asked: "Where do I start? With an ezine, a website, a blog, or what?" The answer is - it depends. It depends on where you are at in your business building efforts. But after hearing this question asked often enough, I think there's something else going on ~ a request for a simple way to understand how all the pieces fit together. So, here goes:
5 Ways to Drive More Targeted Traffic to Your Website
Unfortunately, when it comes to your website, the "if you build it, they will come" strategy just doesn't work. Fortunately, there are many ways to drive high-quality traffic to your website for little to no cost. The following 5 strategies will show you how:
Teleseminars: A Quick Way to Cash
Holding teleseminars can be a quick way to generate cash in your business. Read this article to discover how you can get started quickly and easily.
Why You Need a Niche
Let's get something out of the way right now: You might be afraid to choose a niche for your product or service. I know there can be the fear that you're limiting your business if you narrow your niche down too much, but that simply isn't true. This article gives you all the reasons why you need a niche.
Your Marketing & Product Funnel: The Key to Online Success
One of the biggest shifts that came for me in building my own successful business was learning about - and implementing - what I call my Marketing & Product Funnel.
5 Easy Steps to Leveraging Your Articles
Writing valuable content-rich articles for your target market and submitting them to article directories and other publishers is one of the best ways to market your business, become known as an expert in your field, and add subscribers to your list.
How To Avoid Being Labeled a Spammer
If you're running an online business, you know that your list is your most important asset. And regardless of whether you're just starting out or not, if you lose a chunk of your subscribers because even just one of your emails gets flagged as spam, it's going to hurt your business.
Skip the Resolutions!
Did you take some time this past week to think about and perhaps even write down your resolutions for 2007? To be honest, I'm not exactly a fan of resolutions - really, what's so different about December 31 than January 1 that's going to make a dramatic difference in whether or not you keep your resolutions?
Measure Your Results for Faster, Easier and More Success
When I was studying for my MBA, my most challenging class was statistics. So imagine my pleasant surprise when I sat down to analyze the statistics of my business over the last 12 months and found myself engrossed, fascinated, excited and practically dancing for joy.
Joint Ventures 101
Do you know that one of the best ways to build a successful online business quickly is through joint ventures? I know this concept can bit a bit hard to grasp to those of us who like being a lone ranger (kind of one of the common traits of being an entrepreneur, right?). But I hope you'll join me as I more fully embrace the "no one reaches success alone" philosophy myself.
Strapped for Cash? 7 Ways to Have a Sale Today
Want to encourage people on your email list to buy one (or more) of your products or programs sooner than later? Have a sale! This article gives you 7 ways that you can provide value to your potential clients/customers and still bring in a profit for you at the same time.
Keeping in Touch: 5 Alternatives to an Ezine
As an online business owner, you know you must stay in touch with your email list on a regular basis if you want to have a successful and sustainable business. Publishing an ezine is one of the most effective ways to do so, but sometimes that can feel overwhelming and cumbersome. This article gives you 5 alternatives to putting out an ezine.
What To Do When People Aren't Buying
Did you know that almost every person who visits your website will leave without buying? But there are things you can do to get the most from your website visitors that can make a big difference in your bottom line. I share four of them in this article.
Make Your Thank You Pages Do Double-Duty
There are a number of ways you can leverage the page your website visitors see after they sign up for your list or make a purchase. This article shares four ways to utilize this space to increase your marketing and sales without having to do more work.
5 Ideas for Writing Sales Pages That Sell
Whether you have a tiny list or thousands of people on it, you can still give all your sales communications - whether it's a long sales letter, sales copy for an ad, or short sales copy for the products page of your website - the feeling of being personal if you write it as if you were talking to a friend. THis article will show you how.
Need Cash Quick? Have a Sale!
If you're feeling strapped for cash and you have at least one product or program to sell, consider having a sale to make some quick income - and make some sales you wouldn't have otherwise!
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