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Adrian Kennelly's Articles in Advertising
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Why It Pays To Advertise
"You can have the most wonderful product in the world, but if people don't know about it, it's not going to be worth much. There are singers in the world with voices as good as Frank Sinatra's, but they're singing in their garages because no one has ever heard of them. You need to generate interest, and you need to create excitement."
Ten Ways to Get Free Advertising for Your Business
If your business involves selling a service, such as consultancy, you might find blatant advertising is counter-productive - no-one really wants to hire a professional who is so obviously hungry for work.
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