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The first message type is the verbal message. First off, your verbal message should be clear and concise. Your discussion points should be detailed and well supported by data, testimonials and perhaps even visual aids. Discussion and transition points should flow and lead your audience from point A to point B. The environment that you hold your presentation in impacts your message. The room itself can be a distraction and you can lose your focus and worse yet, you can lose the attention of your audience. Details like the room temperature (too cold, too warm) or noisy traffic (beeping horns and emergency vehicle sirens) may seem like they are out of your control, but you do have some control. Other environmental considerations include the appearance of the room. Is it professional? Is it warm and cozy? Does it enhance the message you want to convey or does it take away from it? It behooves you to minimize as much as possible all of these types of distractions from your presentation. Every movement should be planned during your presentation. You can easily lose your audience with distracting movements because your audience's focus and attention will be turned to these movements instead of what you have to say! Work on feeling comfortable with delivering your speech. You should feel natural as you speak about your topic. You should feel like you are sharing information with a long time friend. This will come when you've spent many hours practicing, reworking and revising your speech. This will also come because you speak from your heart and let others know the way you feel about your subject. You can also review your video tapes for place in your speech that you need to add body movements into your presentation that will make it more interesting. Let your movements show the way you feel. These movements should be natural and can work in your favor as you emphasize specific points in your presentation. One of the most important factors in having a successful presentation is serving the needs of your audience. Going back to the idea that you need to leave your audience with something of value, caring for your audience's needs doesn't require perfection. You can make mistakes with speaking and it's going to be okay. The projector equipment can fail and it's still going to be okay. You don't have to include humor in order to be a success. With that in mind, real perfection is more like being successful at reaching your audience. To give your audience something of value, focus on them not on you. Telling your personal testimony is great, but eventually during your presentation, you've got to find a way to relate your presentation back to your audience. One rule of thumb concerning this area is to use 10 "you's" for every one "I". That means you'll talk less about yourself and talk more about your audience.
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