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Directory Marketing is a little known term which gets kicked around a lot and can be taken to mean different things. Internet marketers would call Directory Marketing an avenue to make money by building many different types of niche directories and embedding them with Google Adsense Ads and making money from it. While this is an effective practice, there is another way to look at Directory Marketing. You can build quality backlinks with web directories and they will help market your website by enhancing your search engine rank and position. Directories might look like nothing but another index to quite a few, but in reality, a well put together SEO Friendly directory can be a great weapon in your SEO toolbox. Why? The reason why is a directory which manually handles listings can create a quality website for internet visitors; and Google and other search engines understand this. That is why, when you list your website with a directory, it is instantly percieved as a quality backlink to your website. What is a value added or quality backlink? By looking up the Pagerank (PR) of the sites you submit your site to, you can check the value of your backlink. The essential part is submitting to a decent range of sites which vary in Pagerank to give your backlinks a even flow and not a rigid or pre-planned appearance. You definitely want more PR5's than PR0's, but there is a method to our madness here. Changes in your linking method will aid over the long haul. Most directory owners are meticulous about mastering their own site's Pagerank and will always stop at nothing to achieve a higher rank. This is great when you can get into a directory which goes from a PR0 listing to a PR5 in a year. Increased listing power for your link and an enabler of your site's enhanced status. Plus, you might get in on a site, like the Aviva Directory which only accepts paid listings and has a 14,000 rank in Alexa and a PR6 rating. Put your site in as however many directories you can. The part you want to remember here is not to do it too fast. Understand? Do not hire a freelancer or submission service and have them submit your site to 1500 directories in 5 days. Google looks at this as an unethical practice. Search engines will think you are screwing with their system to get a higher pagerank and then downgrade your website, changing your quality backlinks into meaningless backlinks. Submit your site mainly to Free Directories, but also use Paid Directories, especially Bid for Position Directories as the value in these types of directories is only starting to be seen. When submitting your site, remember the importance of using anchor text. Identify your site's specific string of keywords and start with about 5 solid word combinations which fit. Do not just use one word listings. ALway use 3-7 words as this creates keyword doorways to your site via the search engines. Understand, creatin quality backlinks is simple. Just make sure you have a plan and realize it takes some time. Backlinks are not created overnight, but building them through Directory Marketing will help you create higher quality ones.
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