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Obtaining national media attention through using newspapers and magazines is a fabulous way to create a spike in your sales leads. Advertising is the most popular way to get attention, but proves to be the most costly. Have you ever picked up a national newspaper or industry trade magazine and seen one of your competitors featured in an article and thought Should my company be doing this? What is the value to having my company featured in an article like this? The answer to the first question is: absolutely! Newspapers and magazines build consumer awareness both nationally and locally. Is there any value in print PR? 1. The Power of the Written Word. In any business industry it is important to have and continue building credibility. It is vital to have credibility in your industry because without it, your message will fall on deaf ears. One of the most valuable aspects of using a print campaign to get media coverage is that anything written is believed to be an absolute fact. So dont forget to use these profile building articles for future PR use! says Marsha Friedman.2. A Huge Group of Your Consumers Are in Print. There are more titles than ever before packing the racks at your local newsstand. There is so many choices that it is unbelievable. With over 137 million Americans regularly reading a daily newspaper and more than 31,000 publications ranging from pets to fitness , the print media hold mass appeal as a key source of information and education while still being able to entertain says Marsha Friedman. 3. Plethora of newspapers and magazines to choose from. How great is it that there are so many different newspapers and magazines to target - the trade publications of your industry, daily newspapers, monthly magazines. Marsha Friedman, adds, You are spoiled for choice sometimes with the print medium . This enables your print PR campaign to be as targeted as possible, almost down to the exact demographic! In the world of print, the more choice there is, the more opportunities you have to penetrate niche markets.4. Interviews are not all held over the phone. Do you think that you are too busy to talk to journalists? Are you afraid of saying the wrong thing? Another great aspect of the print medium is that many interviews are done via email which gives you time to pour over each question and nail them as specifically as you so choose , says Marsha Friedman. Email interviews are becoming the norm and really help you by providing the time to answer the questions adequately. 5. All publications have opportunities for you! Many people think that if you are not going to get your article published in a major national newspaper or magazine, then a print PR campaign is a waste of time - I want PEOPLE or Nothing! This would be a great thing, but if you are ignoring the smaller titles you are definitely missing a trick or two!or hundreds! Dont ignore the valuable coverage in smaller newspapers and magazines , says Marsha Friedman,. Every newspaper story, sidebar, small mention or magazine article is like gold when trying to get the attention of editors at the national major magazines, or the senior producers of national TV shows.Now you know the tips, get writing!
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