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Hello all, my name is Stu McLaren, your Idea Guy, and today I want to share with you my most Embarrassing Moments during teleseminars. More importantly, I’m going to tell you how you can avoid making the same mistakes I made. So without further ado, here we go… I’m sure you are going to get a kick out of these! :) Most Embarrassing Moment #1 - Nobody Showed Up!! Initially I had people registering for the call, but nobody showed up. I did all these things, I sent out an announcement E-mail, I sent out a reminder E-mail, but nothing worked because my last communication with them was over a week before the call. Sending out an E-mail reminder two days ahead of time, or a day ahead of time, is not effective. You need to send out your reminder E-mails the day of. Few marketers actually send out their reminder E-mails hours before the actual call. To remind people again and get to the top of their mind is very effective. Very few people actually call those that register for their teleseminars. So it’s a unique difference, it allows us to build that personal relationship once again. It helps us to see if participants had any questions ahead of time, and to provide them the call in number and the pin code, just in case you did not get it. Most Embarrassing Moment #2 – Nasty Dry Mouth Now, the next most embarrassing moment came on one of my very early teleseminars, where I had a nasty case of a dry mouth. My lips were chapped, I was so pasty in my mouth, and if you heard the recording you would hear nothing but a smack, smack, smack. It was awful. Talking for 60, 70, sometimes 90 minutes on a teleseminar is quite a lot of talking, we have to make sure we have some fluids available, so that we don’t get a case of the nasty, dry mouth. Most Embarrassing Moment #3 – “Body Signals” The next thing that happened to me was I had lots of fluid available and I was chugging away throughout my call, but then my body started to send me signals. And the signal was Stu, you’ve got to go to the washroom. Now I kid you not, I was trying to hold it as hard as I possibly could, but I could not hold it any longer and I had to say to the audience “Sorry, folks. I apologize for this, but I’ve really got to go to the bathroom.” So, the solution to that: Go to the washroom before you call. Now that sounds so simple and like such a common sense thing to do, but I didn’t do it, and this thing actually happened to me on a live teleseminar. That’s why I bring it up. Most Embarrassing Moment #4 – Family Interruptions The next most embarrassing moment came when I was at home in Canada, I was staying with my parents, and I had scheduled a teleseminar. Right in the middle of the teleseminar, my loving mother comes downstairs, yelling , “Stuart!” trying to get my attention. Inevitably that shows up on the recording, you can hear my mom yelling, “Stuart! So, the solution to that, let others know you won’t be available between the hours that you’ll be conducting your teleseminar. In fact, what I do is I actually put a sign up on my door that says, “Please do not interrupt. I will not be available between this time and that time.” So everybody in the house knows when I’m conducting a teleseminar, knows that I am not available during that period of time. Most Embarrassing Moment #5 – No Participation One of the last embarrassing moments for me was when I opened it up for Q&A. I had people on the call and I said, “Okay, great guys. I’m going to open it up for questions.” And so I opened it up and I said, “Does anybody have any questions?” Silence. Silence. Nobody says anything. How do you get around that? How do you prevent that? Get questions ahead of time, request questions throughout the time and give people specific instructions as to how they can send in their questions, and encourage people to ask them at the end of the call. Most Embarrassing Moment #6 – Didn’t Test or Check Now, my number six most embarrassing moment when it comes to teleseminars was when I did not test or check the phone numbers and the registration links and that whole process. Here’s what happened. I thought everything was in order, I didn’t test it, I just sent out an E-mail blast that said, “Here’s where you go to sign up for the teleseminar.” The registration page worked, but the auto responder E-mail that was sent to everybody gave them the wrong phone number and the wrong pin code. So you need to make sure you test everything. You need to make sure you check all the numbers, you need to make sure that your E-mails are giving the correct number and the correct registration link and the correct pin code. You need to test these things because if you don’t, you’re going to make a mistake like me. So save yourself the time, effort, and heartache by testing everything ahead of time. Most Embarrassing Moment #7 – Didn’t Press Record!! Now, my last and final most embarrassing moment was one of the most important lessons that I’ve ever learned, and will never do again. Here’s what happened. I was conducting a teleseminar as part of a course that I was creating. People had paid good money to be on this course. They had actually paid $347 to be a part of this course, and it was a six-week teleseminar series. As part of their course I was also giving them a recording and the transcription of that particular teleseminar, and guess what I did? I forgot to press record on my software that records the teleseminar. Make sure that you write yourself a big reminder note or have an alarm go off to tell you to hit record before the call starts. So there you have it, my 7 most embarrassing teleseminar moments (and how to overcome them). Hopefully you can learn from my mistakes so you don’t make the same ones yourself!
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