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Advertising with posters can be a very successful marketing venture: you can reach a large and general audience in relatively little time. The key to effective posters is a design that can easily capture attention from a distance. White Space Using white space is one of the more important aspects to poster printing. Too much text takes too much time to read and your audience and will give up before trying to even skim the information. Leaving space around the groups of text draws the eye to those sections as opposed to tiring the eye with a wall of gray. Logo Design a logo that can be easily incorporated into the large size of a poster. Often, company logos can be difficult to blow up to poster size. Although you need to stick with the same logo appearance for all of your marketing materials so that people will know your brand, you may need to reformat the design so that it does not appear pixilated on the poster. Color Limit your use of color to two or three maximum. Make sure that your text to stands out from the background by using contrasting colors. Consult a color wheel and choose ones on opposite sides for the most contrast. Pictures Include photographs, charts, or any other art work that help to illustrate your ad. Be sure to use clear images, ones that will not be blurred when an enlarged. The higher the resolution, or dots per inch, the clearer the image when blown up. Minimalism Do not bog down the information on your poster with unnecessary words or images. A poster is for an audience that is on the go. Viewers will need to be able to quickly scan your poster and in only a few seconds know both the message and the next step they need to take. Use bullets and larger text for the most important information. Printing Use a poster printing company that can offer you plenty of custom options so that you can design posters to fit your image. Posters can come in a variety of sizes, anywhere from 8.5x11 to 33x26. You may also want the option between a poster paper stock that is sturdy enough to hang in the air without curling up or one that can be rolled up for easier transport. Design your promotional posters following the rules for space, artwork, and simplicity and print with a professional printing company for maximum advertising results in your campaign.
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