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"The benefit of writing is to provide a space in which others can think." E. Schlossberg, Author, Educator "According to several opinions, humanity's biggest fear is public speaking. The Number Two is dying. Does that sound accurate? That means to the normal everyday person, if you go to a funeral, you're better off showing up dead than giving the eulogy." John Steinbeck, Writer When you are writing and speaking in public, effective communication starts and ends with the what -- the content. The how will come much easier. Once writing training and presentation skills training help you in gaining confidence (and you will have confidence because you'll be an expert) you'll have no worries writing or speaking in public. In order to accomplish that, aided by writing skills training, keep in mind the three pillars of effective communication, written or spoken: Writing exercises the mind. Compared to a spontaneous conversation, writing -- whether a presentation to a client or a report for the shareholders or a sales pitch -- presents you the opportunity to show how smart you are. Know your audience and your readers. How much do they know already? Are they specialists? Do they want to be amused or informed or persuaded? What do you want them to take away from your email? Plan and rewrite and, in the case of public speaking, practice time and again. If you don't review your work with care before sending it, or rehearse the details and delivery of your presentation, you risk looking unprepared and unprofessional. It's called quality control, and without it excellent communication is nearly impossible. D. Griffiths, Writer
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